It’s definitely a digital world nowadays, and every business knows that they need a good online presence to survive. And as every business, organisation and company moves online, employees skilled in planning and executing digital marketing strategies become increasingly sought after.
It’s definitely a digital world nowadays, and every business knows that they need a good online presence to survive. And as every business, organisation and company moves online, employees skilled in planning and executing digital marketing strategies become increasingly sought after. Ensure you’re fully prepared to take advantage of this surge in demand for digital marketing professionals with this flexible e-learning diploma from the respected Digital Marketing Institute.
Who Is This Course For?
There are no pre-requisites for this course, making it suitable for all skill levels. Whether you already work in marketing and wish to diversify your skillset, or are an experienced digital marketer who wants to formalise your skills with a diploma, this course is a sound investment. It’s also ideal for those wanting to get into digital marketing, and for business owners looking to succeed online. The e-learning model makes this course especially suited to those who need a flexible learning solution that they can fit around other home and work commitments.
What Is The Digital Marketing Institute?
The Digital Marketing Institute sets the global standard in digital marketing and selling certification, having certified more professionals to a single digital education standard than any other certification body. It certifies graduates to professional diploma, postgraduate and masters levels, and boasts 20,000plus graduates worldwide, across 80 countries – making this diploma valuable in a global business market.
KEY LEARNING POINTS
Work through 30 hours of course content validated by industry leaders and achieve complete professional proficiency in digital strategy and planning.
- Begin with an introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
- Study the use of traditional communications to develop messaging for products, services and brands.
- Move on to study digital communications and how to tailor your approach to your customers.
- Learn about SEO, PPC and other key digital channels.
- Study the different digital display advertising channels, including video and in-app ads.
- Learn about integrating social networks into your digital marketing strategy.
- Look at budget-friendly digital marketing tools such as social media, as well as paid channels.
- Understand the challenges that you might face when integrating digital communications, and learn to operate online safely and securely.
- Identify key risks including identity theft, social engineering, fraud, malware, hacking and more.
- Gain knowledge of analytics and the benefits of a formal analytics programme.
- Finish by putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.
PLEASE NOTE – The course and exam must be completed within 12 months.
ADVANTAGES OF THIS COURSE
- Complete the course online at a time and place that suits you.
- Easily fit this course around your existing position to further advance your career or facilitate a career-change.
- Become a certified digital strategy and planning professional.
- Become confident in executing successful digital marketing campaigns on a global scale.
- No previous experience or qualifications required.
- Learn through a variety of teaching methods and tools, including video lectures, practical exercises and access to an online tutor.
- Technical support available if needed.
- Traditional Communications
- Digital Communications
- Digital Channels
- Digital Display Advertising
- Social Customer Service
- Risk & Reputations
- Strategy Formulation